Leading multi-touch attribution platform leverages Microsoft Azure to help organizations correctly allocate marketing spend
NEW YORK, NY, September 06, 2018 /24-7PressRelease/ — Rockerbox, the creator of Recency Activation, recently launched its multi-touch attribution offering on Microsoft Azure.
Rockerbox Attribution Platform brings simple and affordable multi-touch attribution to market, enabling more marketers to accurately measure of the impact of their activities. The platform empowers them to know how to best allocate their budget.
Why Rockerbox Chose Microsoft Azure
Microsoft Azure supports a variety of IT environments, including open-source software. Choosing Azure was a logical step in Rockerbox’s goal to move across cloud platforms as needed to meet requirements for reliability, cost and flexibility to align with different customers’ IT infrastructures.
By operating on Azure, Rockerbox takes extensive advantage of virtualization capabilities, a datacenter operating system (DC/OS) and Kubernetes (the open-source orchestration system for containers) to make the transition from one platform to another seamless. Despite Rockerbox’s small size, it processes data loads that are typical of data loads at large companies. Hadoop is its tool of choice for this purpose.
Paving the Way for Better Customer Experiences
Azure provides data protection, server security and a comprehensive backend infrastructure. By drawing on the resources of Azure, Rockerbox is able to compete against much bigger players in its space. It’s able to provide a more reliable and compliant enterprise-grade solution for its attribution customers.
“All marketers should be able to measure the impact of their efforts and know how to best allocate their budget. Multi-touch attribution is the best way to answer both these questions. With Rockerbox Attribution Platform we’re making multi-touch attribution simple, fast and affordable to marketers regardless of their campaign spend,” said Ron Jacobson, CEO of Rockerbox.
“We are pleased to see Rockerbox Attribution Platform available on Microsoft Azure,” said Sajan Parihar, Director, Microsoft Azure Platform at Microsoft Corp. “The services Azure offers make it an ideal foundation for Rockerbox to help marketers optimize their marketing activities and budget allocation.”
Rockerbox is a leading marketing technology company based in New York City. Rockerbox provides two core services: Rockerbox Attribution Platform and Recency Activation. Rockerbox Attribution Platform is making multi-touch attribution affordable and available to companies large and small. Recency Activation is a full-service solution for running media campaigns based on users’ recent online browsing behaviors.
Rockerbox works with leading global advertising agencies including WPP, Omnicom, Publicis and Dentsu as well as leading brands such as Hanes, CitiBank, Twitter and JetBlue. We’ve been featured by TechCrunch, AdExchanger, MarTech Series and more.
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