Preferred Market Solutions, LLC, is fast approaching its two-year anniversary of powering Delta Bingo & Gaming’s InnerCircle Rewards program.

NORTHFIELD, NJ, April 13, 2018 /24-7PressRelease/ — Preferred Market Solutions, LLC, a global leader of loyalty software programs for small, mid-size and large businesses is fast approaching its two-year anniversary of powering Delta Bingo & Gaming’s InnerCircle Rewards program.

“When we started searching for a solution to replace and enhance our previous rewards program, we knew we needed to focus on a complete loyalty and marketing program that was both affordable and feature rich,” says Isabel McMurrich, Marketing Manager at Delta Bingo & Gaming. “Some of the key software features in our search were the ability to not only be able to automate our marketing, based on various rules and filters that we controlled, but to also market based on behavioral activity.”

With Preferred Patron’s robust marketing engine as the backbone to driving repeat visits from InnerCircle members, the program has continued to grow and flourish. “This is what we do best,” says Brett Perlman, managing partner of Preferred Market Solutions, LLC. “Preferred Patron is geared to do both the mundane to very complex marketing tasks based on a member’s activities,” says Brett. “Both email and SMS texts can be scheduled to engage members at all levels including granular, freeing up the workload for staff.”

“Another area that was very important to us was customer service,” says Isabel. “With Preferred Market Solutions, we couldn’t be happier. They are very responsive to all our needs and we couldn’t say enough about their customer service.” Delta Bingo & Gaming operates the largest bingo hall chain throughout Canada with 16 locations running seven days a week, so customer service is a critical component. “When a company chooses to use our solution, they need to know that they can count on us 24×7. We pride ourselves on having stellar support!” says Brett.

“We made the right choice in choosing Preferred Market Solutions and the results speak for themselves.” says Isabel. “It’s truly been a rewarding partnership!”

Founded in 2004, Preferred Market Solutions is a leading provider of loyalty marketing software, products and services. The company offers cutting-edge customer retention and marketing tools to resellers and clients world-wide. Industries served include retail, restaurant, cafe, salon/spa, health/fitness, automotive, hospitality, resort, golf and country club, educational institution/university, gas station/car wash and entertainment.

To find out more about Preferred Market Solutions products and services, please call 1-800-531-1108 or visit

Recently celebrated its 50th anniversary, Delta Bingo & Gaming Is an established name in the bingo industry. Delta Bingo & Gaming partnered with the Ontario Lottery and Gaming Corporation to revitalize the traditional bingo experience and enter into the era of modernization through electronic gaming. At Delta Bingo & Gaming we create unique entertainment experiences that bring people together. The Delta Group owns and operates 18 locations in North America and supports over 875 local charities.

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