A practical guide to understanding biases, navigating decisions, and seeing the world clearly.

MIAMI, FL, April 19, 2025 /24-7PressRelease/ — It’s All BS challenges readers to rethink their biases and mental shortcuts, offering a pragmatic and insightful guide to making better decisions and seeing the world through clearer eyes. Written by entrepreneur Mark Shub, the book draws on years of personal growth, business experience, and insights into human behavior to help readers navigate the complexities of their own biases, ultimately enabling them to make more informed and intentional choices.

Through a blend of research in psychology, behavioral economics, and evolutionary biology, It’s All BS reveals how biases shape our everyday decisions—often without our awareness. Shub explores how biases influence everything from our careers to personal relationships, guiding readers to recognize these subconscious filters and break free from their grip.

With practical tools and strategies for identifying and challenging biases, It’s All BS empowers readers to take control of their decision-making processes and shift toward a life driven by clarity, empathy, and purpose. The book is not about achieving perfection; rather, it’s about embracing progress and navigating life with greater intentionality and insight.

Drawing from his own journey of overcoming self-doubt and bias, Shub provides a refreshing perspective on how to deal with challenges, communicate authentically, and foster genuine connections with others. He also shares personal anecdotes from his experiences in the business world, offering real-world examples of how biases have shaped his decisions—and how recognizing them has led to better outcomes.

It’s All BS is a call to action for anyone looking to break free from limiting mental patterns and embrace a more conscious approach to life.

Mark Shub is an entrepreneur, landlord, and family business leader with a passion for understanding human behavior and decision-making. His journey to success was marked by overcoming academic and personal challenges, leading him to become a graduate of Bryant University and The University of Pennsylvania’s Wharton Business School. Through his work at GDF Properties, Shub has honed a deep understanding of negotiation, human perspectives, and how biases shape our world.

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